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What is the Conversions API?

The Conversions API is a direct connection between your marketing data and the Meta systems, which helps optimize ad targeting, decrease cost per action, and measure results across Meta technologies. Learn More

What is Facebook conversions API?

The Facebook conversions API, by contrast, is a server-side tool. In fact, it was formerly known as the server-side API. It allows you to track conversions through your website’s server, rather than through your customer’s browser. Instead of tracking “browser pixel events,” it tracks “server events.” The conversions API does not rely on cookies.

How do I set up a conversions API integration?

To set up a Conversions API integration on Facebook for Developers, you need to follow these high-level steps: Choose the integration method that is right for you. Complete the necessary prerequisites for that implementation method. Implement using that integration method.

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